"...there's a kind of intrinsic musicality to the way moving images work when they're put together. It's been said that cinema and music are very close as art forms, and I think that's true."
At its core, music, like film making, is about storytelling. As a partner in film, music's role is to provide the emotional narrative behind a film, thereby supporting it, but not overwhelming it.
Finding that delicate balance demands the composer's total fidelity to the will of the story, as perceived and told by its director.
What follows next, requires an unflappable dedication to finding 'just the right emotions', at 'just the right times' and the willingness to change it all, if it is requested by the director.
This aesthetic I apply to all my projects: whether scoring a feature film, or advertisement, music used in these contexts are principally all the same.